We started with launching a hunt for The Face of Fiesta. The campaign was completely done on Facebook. We had contestants upload videos of themselves saying why they were the onw to win the new Fiesta. The had to get friends and family to vote for them. We had 10 simi-finalists and then 3 finalists. Our launch web site was the only place experience the new Fiesta. The campaign won Ford a lot of success and the SME Award: Best Digital Integration into a Promotional Campaign and a ton of earned media.